Historically, public space has been the pre-eminent place for artists and photographers to work. As a subject, it has been captured extensively. The photographs and images we see in public space, however, are most of the time functional, and more specifically commercial in nature. FEUILLETON appropriates a commercial device to question the imagery of public space.

019 is located in the Oude Dokken in the north of Gent, where a former industrial zone is quickly turning into a residential area. Images play a dubious role in this transition. The photorealistic, 3D-rendered images of public space that circulate in the current streetscape offer a glimpse of a future that is lush green, trafficless and summery. From unlikely points of view, a not very diverse group of passers-by and residents is shown in an immaculate, urban setting: a market-driven, visual narrative of the intended landscape.

A rotating billboard is mounted to the facade of the former welding factory that 019 occupies. From that location-specific context, and with the tension between images and public space as the subject, a visual story for the billboard takes form, based on procedures that the billboard imposes. The billboard shows three images, whereby, each week, the oldest image is replaced by a new one. A FEUILLETON unfolds.

By: Guanaëlle Cantineaux, Arnout De Cleene, Michiel De Cleene, Liselore D’hooge, Draymell Diaz Rodriguez, Femke Florus, Natalija Gucheva, Josse Keppens, Lars Kwakkenbos, Raouf Moussa, Steven Smis, Tania Torres Viveros, Arle Van Win, Floris Verbeeck, Mirthe Vermunicht, Zeger Vetters, Anouck Voisin

Part of the master seminar FEUILLETON at KASK & conservatorium, Gent taking place at and with 019, 2023. Part of the research project ‘On Instructing Photography’ at KASK & conservatorium, Gent. This project is made possible by the generous support of Canon Belgium. All prints made with a Canon imagePROGRAF TM-200 on Canon water-resistant self-adhesive matt polypropylene.

A story that unfolds in episodes of three frames, rhythmically revolving on a new billboard mounted onto 019’s facade. From Friday 16 October 2020 until mid 2022 permanently on view on the outside of 019.

A work by De Cleene De Cleene, part of Documenting Objects, a research project at KASK & Conservatorium, School of Arts / De Cleene De Cleene