Sara De Bondt

Off The Grid

15/11/2019 – 24/01/2020

This billboard depicts sixteen logos created by seven graphic designers during the 1960s and 1970s in Belgium. Made for banks, restaurants, theatres, paint companies, museums and others, they are all pictograms with a reference to nature. Aimed at the many Christmas shoppers and tourists that walk past the museum every day, the selection’s subliminal message is a call for more awareness of our planet.

The billboard is produced on the occasion of the exhibition Off the Grid. Belgian Graphic Design from the 1960s and 1970s as Seen by Sara De Bondt at Design Museum Gent.


Billboard framework: Olivier Goethals
Photography: Michiel De Cleene

This billboard is a collaboration between Design museum Gent and 019. It functions as an alternative exhibition platform for (graphic) designers. A leftover from the Museum Of Moving Practice project that happend between the 18th of May and the 17th of September 2017, where 019 temporary occupied a part of the museum. This billboard is a copy of the Billboard Series framework that has been hanging at 019 since September 2015. (A project by artlead, All Things Contemporary Vzw & 019.) Each billboard stays up for two months. The designers are selected by 019.