This billboard depicts sixteen logos created by seven graphic designers during the 1960s and 1970s in Belgium. Made for banks, restaurants, theatres, paint companies, museums and others, they are all pictograms with a reference to nature. Aimed at the many Christmas shoppers and tourists that walk past the museum every day, the selection’s subliminal message is a call for more awareness of our planet.
Produced on the occasion of the exhibition Off the Grid. Belgian Graphic Design from the 1960s and 1970s as Seen by Sara De Bondt at Design Museum Gent. The billboard on the side of Design Museum Gent in Drabstaat is an ongoing project of the Gent graphic design collective 019, providing an alternative exhibition platform for graphic designers. Every design remains in place for 2 months. The 50 sq.m. billboard is all that remains of the exhibition project 019 — Museum Of Moving Practice from 2017, during which the collective temporarily occupied a section of the museum. Billboard is based on the Billboard Series concept on the wall of the 019 building in Dok Noord since September 2015 (a joint project of artlead, All Things Contemporary Vzw & 019).